We are open to receiving ideas about new products or technology as outlined in the Our Needs section. Certain types of ideas—such as advertising, marketing or promotional idea—are presently not of interest to us. Complaints or compliments for any of our products should be directed to the relevant L'Oréal helpline in your country of residence.

It is always best to have all preferred protections in place before sending an idea or technology proposal to us. Please refer to the Protecting Your Ideas information in our Submit Your Idea section.

You'll first hear from us within 30 days to inform you if your idea has passed our preliminary evaluation. If that is the case, we will get back to you within 4 months following initial receipt to indicate that we either want to further discuss the idea with you or are releasing it. We regret that due to the volume of ideas received, we cannot provide you with other updates.

Yes

Yes, relatives of L'Oréal employees may participate.

Yes, retirees or former employees of L'Oréal may participate.

No; you should speak with your regular contacts at L'Oréal to discuss the best way for your idea or technology to be evaluated.

Yes. You can download a printable version (requires Adobe Acrobat) of the forms, fill them out manually and mail them to:

The evaluation will be done internally by a dedicated open innovation team and the appropriate subject-matter/technical experts.

L'Oréal’s criteria vary depending on the concept. However, we typically look for innovations that have great market potential and consumer appeal, meet safety and environmental standards, and are a good fit with our company and products. For more about our standards, click here.

We construct deals based on mutual benefit and what is appropriate for the situation. Based on the innovator and innovation, the deal might be an arrangement for licensing, contract research, joint development, consulting or a supplier agreement.